Most companies do Business Development “wrong”.
Many companies ignore Business Development altogether, which is a mistake. Other companies invest in lots of Business Development activities, but they do so without understanding why they are investing in Biz Dev in the first place, which creates problems.
Companies that are doing Biz Dev “right” are:
a) paying attention to and investing in Biz Dev, and
b) have a clear understanding of why and how Biz Dev can help them achieve their goals.
Read more:
