The activity of the Temporary Export Manager (TEM) within a SME can be configured through three main phases:

analysis, project development, reporting and proposal of future activities.

 

The presence in the company of TEM provides a strategic / operational support, through the following actions:

1. Business Analysis:

• Business check up and information collection about the export propension
• Analysis of the company potential and possible positioning on international markets
• Definition of the project objectives and the internationalization program shared with the company and divided into commercial and marketing operations specific for the company

2. Project Development:

• Identifying and defining actions segmented by products, markets, distribution channels, providing any partnership and distribution agreements
• Revision of the traditional communication tools (catalogues, brochures, price lists, etc.) and IT (website, international language pages, etc.) and implementation proposals
• Assistance in the organization of promotional, commercial or B2B meetings abroad
• Supervision and monitoring of results for the implement of the internationalization program

3. Reporting and proposed future activities:

• Preparation of a final document showing the activities carried out during the meetings, the problems encountered and the results obtained
• Drawing up a proposal for future activities to follow up what has been achieved during the work, as a continuation of a process aimed to obtain and consolidate the company's presence in foreign markets

 

For more info: mailto:roberto.bottani.pv@gmail.com